A NEW KIND OF WATCH COLLECTION
Seven independent watchmakers. Seven new watches inspired by music. One global celebration of founders, design and culture.
THE SEVEN
Where music became watches
The FounderFest Story
Seven exclusive Studio Editions, created with seven independent watchmakers.
Each watch takes its cues from a piece of music that shaped its founder — translated into colour, materials, details and design by the brand and Time+Tide together.
Explore the collection and discover the story behind each edition.
Meet The Founders
AWAKE
Lilian Thibault
“The watch reflects what we had to pass through in our entrepreneurial challenges, some dark moments. So many doubts. So many dark ideas.”
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baltic
Etienne Malec
“Carbon is something modern, it’s something fast, and the watch represents being able to go everywhere, you definitely need one watch that does everything.”
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BEAUCROFT
Matt Herd & Karim Faisali
“We’ll take on any challenge. Being pushed out of your comfort zone is the point. You never want to be sitting within it.”
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FURLAN MARRI
Andrea Furlan & Hamad Al Marri
“A memory passed on, a story that brings people together... the Songlines Edition echoes the stories that have driven Furlan Marri from the very beginning.”
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DENNISON
Toby Sutton & Stéphane Cheikh
“The denim strap is the real game changer for this watch, and the contrast of the pink at the centre of the roundel”
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ECHO/NEUTRA
Nicola Callegaro & Cristiano Quaglia
“Grained is the perfect contrast of elegance and texture - it’s not perfect, smooth and glossy. There’s something emotional about a grained dial.”
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SERICA
Jérôme Burgert & Gabriel Vachette
“It’s a version of a Serica watch that is a bit more rock and roll, but it’s still something that’s very Serica, and takes us very much back to our love of the music.”
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