{"title":"Serica 1174 Parade","description":"\u003cp\u003eThe Serica Parade marks a new direction for the French brand, blending the elegance of a dress watch with the practicality Serica is known for. With its elliptical case inspired by stadium architecture, the design draws attention to the dial.\u003c\/p\u003e\n\u003cp\u003eA minimal S-curve pattern enhances its sunray finish, and the two-hand setup adds to its simplicity and sophistication, staying true to the essence of dress watches. The Parade’s slim profile keeps it sleek, its robust sandwich case construction ensures 100m water resistance.\u003c\/p\u003e","products":[{"product_id":"serica-1174-parade-brass","title":"Serica Ref. 1174-1 Parade","description":"\u003cp\u003eThe Reference 1174 'Parade' stands out for its unique design and practical innovation. Housed in a 35mm x 41mm 316L steel case with a slim 8.3mm profile, it features a \"stadium\" shape—an elliptical form with straight sides—that is rarely seen in watchmaking. The brass dial combines a sunburst finish with a precise guilloché pattern of 48 S-curves, offering depth and clarity. Twelve polished half-sphere appliques enhance readability without disrupting the clean design.\u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss automatic M100 movement, the 'Parade' is water-resistant to 100 meters, achieved through a robust “sandwich” case construction that secures the bezel while increasing the compression of the seals. Its minimalist two-hand layout focuses solely on hours and minutes, offering a refined approach to timekeeping.\u003c\/p\u003e\n\u003cp\u003eThe watch is paired with a grained calfskin strap available in three sizes, fitted with a signature ardillon buckle that reflects the brushed and polished details of the case. The 'Parade' is a balanced combination of distinctive aesthetics and everyday functionality.\u003c\/p\u003e","brand":"Serica","offers":[{"title":"Small","offer_id":45792845594814,"sku":"1174-GOLD-SML","price":2590.0,"currency_code":"AUD","in_stock":false},{"title":"Standard","offer_id":45792845234366,"sku":"1174-GOLD-STD","price":2590.0,"currency_code":"AUD","in_stock":false},{"title":"Long","offer_id":45792845627582,"sku":"1174-GOLD-XL","price":2590.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4745\/4910\/files\/serica-1174-gold-1-1-web2-990x990.png?v=1737395023"},{"product_id":"serica-1174-parade-satin-black","title":"Serica 1174 Parade Satin Black","description":"\u003cp\u003eThe Reference 1174 'Parade' stands out for its unique design and practical innovation. Housed in a 35mm x 41mm 316L steel case with a slim 8.3mm profile, it features a \"stadium\" shape—an elliptical form with straight sides—that is rarely seen in watchmaking. The brass dial combines a sunburst finish with a precise guilloché pattern of 48 S-curves, offering depth and clarity. Twelve polished half-sphere appliques enhance readability without disrupting the clean design.\u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss automatic M100 movement, the 'Parade' is water-resistant to 100 meters, achieved through a robust “sandwich” case construction that secures the bezel while increasing the compression of the seals. Its minimalist two-hand layout focuses solely on hours and minutes, offering a refined approach to timekeeping.\u003c\/p\u003e\n\u003cp\u003eThe watch is paired with a grained calfskin strap available in three sizes, fitted with a signature ardillon buckle that reflects the brushed and polished details of the case. The 'Parade' is a balanced combination of distinctive aesthetics and everyday functionality.\u003c\/p\u003e","brand":"Serica","offers":[{"title":"Default Title","offer_id":44811483185342,"sku":"1174-BLACK-STD","price":2590.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4745\/4910\/files\/serica-1174-black-1-1-web2-990x990.png?v=1737394998"},{"product_id":"serica-1174-parade-linen-tobacco-green-ref-1174-3","title":"Serica 1174 Parade 'Linen' Tobacco Ref. 1174-3","description":"\u003cp\u003eThe Reference 1174 'Parade' stands out for its unique design and practical innovation. Housed in a 35mm x 41mm 316L steel case with a slim 8.3mm profile, it features a \"stadium\" shape—an elliptical form with straight sides—that is rarely seen in watchmaking. \u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss automatic M100 movement, the 'Parade' is water-resistant to 100 meters, achieved through a robust “sandwich” case construction that secures the bezel while increasing the compression of the seals. Its minimalist two-hand layout focuses solely on hours and minutes, offering a refined approach to timekeeping.\u003c\/p\u003e\n\u003cp\u003eThe watch is paired with an Alligator-embossed calf leather strap available in three sizes, fitted with a signature ardillon buckle that reflects the brushed and polished details of the case. The 'Parade' is a balanced combination of distinctive aesthetics and everyday functionality.\u003cbr\u003e\u003cbr\u003eCase\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMaterial: 316L steel\u003cbr\u003eWater resistance: 10BAR (100M)\u003cbr\u003eDimensions: 35 mm x 41 mm\u003cbr\u003eThickness: 8.2 mm\u003cbr\u003eLug to lug: 18 mm\u003cbr\u003eFinishes: Polished-satin\u003cbr\u003eCrown: Non-screw-down\u003c\/p\u003e\n\u003cp\u003eMovement\u003c\/p\u003e\n\u003cp\u003eCaliber: Soprod M100, Swiss mechanical self-winding movement, 25 rubies\u003cbr\u003eFinishes: Côtes de Genève\u003cbr\u003eFrequency: 28,800 ALT\/HR (4HZ)\u003cbr\u003ePower reserve: 42 hours\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBezel\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e‘Double-step’ bezel with linear brushed flat top and polished chamfers\u003c\/p\u003e\n\u003cp\u003eDial\u003c\/p\u003e\n\u003cp\u003eFinish: Textured dial reproducing the interwoven fibers of linen\u003cbr\u003eHour Markers: Polished half-sphere indexes, hand-applied\u003cbr\u003eColour: Tobacco\u003c\/p\u003e\n\u003cp\u003eGlass\u003c\/p\u003e\n\u003cp\u003eGlass: Beveled sapphire\u003cbr\u003eThickness: 1.3 mm\u003cbr\u003eAnti-reflective Coating: Treatment on the inner surface\u003c\/p\u003e\n\u003cp\u003eHands\u003c\/p\u003e\n\u003cp\u003eShape: Domed Sword Hands\u003cbr\u003eFinish: Mirror Polish\u003c\/p\u003e\n\u003cp\u003eCrown\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNon-screw-down crown\u003cbr\u003e\u003cbr\u003eBracelet\u003c\/p\u003e\n\u003cp\u003eMaterial: Alligator-embossed calf leather\u003cbr\u003eDimensions: 18 mm – 14 mm\u003cbr\u003eBuckle: Signature 'Stadium' | 316L Steel | 18-14 mm\u003cbr\u003eSize 'Short': Fits wrists from 14 cm to 16 cm without tools\u003cbr\u003e'Standard' fit: Adapts without tools to wrists from 16cm to 18 cm\u003cbr\u003e'Long' fit: Adapts without tools to wrists from 18 cm to 22 cm\u003cbr\u003e\u003c\/p\u003e","brand":"Serica","offers":[{"title":"Small (Wrists from 14 to 16cm)","offer_id":45482575134910,"sku":"1174-TABAC-SML","price":2590.0,"currency_code":"AUD","in_stock":false},{"title":"Standard (Wrists from 16 to 18cm)","offer_id":45482575167678,"sku":"1174-TABAC-STD","price":2590.0,"currency_code":"AUD","in_stock":true},{"title":"Long (Wrist from 18 to 22cm)","offer_id":45482575200446,"sku":"1174-TABAC-XL","price":2590.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4745\/4910\/files\/Parade_packshot_vert_tabac_web.png?v=1760663506"},{"product_id":"serica-1174-parade-linen-slate-ref-1174-4","title":"Serica Parade Linen – Ref. 1174-4","description":"\u003cp\u003eThe Reference 1174 'Parade' stands out for its unique design and practical innovation. Housed in a 35mm x 41mm 316L steel case with a slim 8.3mm profile, it features a \"stadium\" shape—an elliptical form with straight sides—that is rarely seen in watchmaking. \u003c\/p\u003e\n\u003cp\u003ePowered by the Swiss automatic M100 movement, the 'Parade' is water-resistant to 100 meters, achieved through a robust “sandwich” case construction that secures the bezel while increasing the compression of the seals. Its minimalist two-hand layout focuses solely on hours and minutes, offering a refined approach to timekeeping.\u003c\/p\u003e\n\u003cp\u003eThe watch is paired with an Alligator-embossed calf leather strap available in three sizes, fitted with a signature ardillon buckle that reflects the brushed and polished details of the case. The 'Parade' is a balanced combination of distinctive aesthetics and everyday functionality.\u003c\/p\u003e\n\u003cp\u003eCase\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMaterial: 316L steel\u003cbr\u003eWater resistance: 10BAR (100M)\u003cbr\u003eDimensions: 35 mm x 41 mm\u003cbr\u003eThickness: 8.2 mm\u003cbr\u003eLug to lug: 18 mm\u003cbr\u003eFinishes: Polished-satin\u003cbr\u003eCrown: Non-screw-down\u003c\/p\u003e\n\u003cp\u003eMovement\u003c\/p\u003e\n\u003cp\u003eCaliber: Soprod M100, Swiss mechanical self-winding movement, 25 rubies\u003cbr\u003eFinishes: Côtes de Genève\u003cbr\u003eFrequency: 28,800 ALT\/HR (4HZ)\u003cbr\u003ePower reserve: 42 hours\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBezel\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e‘Double-step’ bezel with linear brushed flat top and polished chamfers\u003c\/p\u003e\n\u003cp\u003eDial\u003c\/p\u003e\n\u003cp\u003eFinish: Textured dial reproducing the interwoven fibers of linen\u003cbr\u003eHour Markers: Polished half-sphere indexes, hand-applied\u003cbr\u003eColour: Tobacco\u003c\/p\u003e\n\u003cp\u003eGlass\u003c\/p\u003e\n\u003cp\u003eGlass: Beveled sapphire\u003cbr\u003eThickness: 1.3 mm\u003cbr\u003eAnti-reflective Coating: Treatment on the inner surface\u003c\/p\u003e\n\u003cp\u003eHands\u003c\/p\u003e\n\u003cp\u003eShape: Domed Sword Hands\u003cbr\u003eFinish: Mirror Polish\u003c\/p\u003e\n\u003cp\u003eCrown\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNon-screw-down crown\u003cbr\u003e\u003cbr\u003eBracelet\u003c\/p\u003e\n\u003cp\u003eMaterial: Alligator-embossed calf leather\u003cbr\u003eDimensions: 18 mm – 14 mm\u003cbr\u003eBuckle: Signature 'Stadium' | 316L Steel | 18-14 mm\u003cbr\u003eSize 'Short': Fits wrists from 14 cm to 16 cm without tools\u003cbr\u003e'Standard' fit: Adapts without tools to wrists from 16cm to 18 cm\u003cbr\u003e'Long' fit: Adapts without tools to wrists from 18 cm to 22 cm\u003c\/p\u003e","brand":"Serica","offers":[{"title":"Small (Wrists from 14 to 16cm)","offer_id":45482563338430,"sku":"1174-ARDOISE-SML","price":2590.0,"currency_code":"AUD","in_stock":false},{"title":"Standard (Wrists from 16 to 18cm)","offer_id":45482563371198,"sku":"1174-ARDOISE-STD","price":2590.0,"currency_code":"AUD","in_stock":true},{"title":"Long (Wrists from 18 to 22cm)","offer_id":45482563403966,"sku":"1174-ARDOISE-XL","price":2590.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4745\/4910\/files\/Parade_packshoot_bleu_web.png?v=1760662258"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/4745\/4910\/collections\/sericaparade.jpg?v=1737470602","url":"https:\/\/shop.timeandtidewatches.com.au\/collections\/serica-1174-parade.oembed","provider":"Time+Tide Watches AU","version":"1.0","type":"link"}