Blok entered the watch industry with a distinctive mission: crafting high-quality timepieces for children. Combining eye-catching designs with robust specifications, these watches make time-telling both engaging and reliable.
When Blok founders James and Neil couldn’t find the perfect watch for their keys, they decided to create it themselves. Drawing from their background in industrial design, the duo founded Blok – a brand that brings colourful and fun timepieces that not only teach kids time management but also inspire a love for watches. Years later, the brand has expanded, now offering stylish options for adults as well.
Contrary to typical kids’ watches, Blok’s 33 line offers genuine horological quality. It incorporates classic watch elements like a sapphire crystal and a screw-down crown for 100m waterproof capabilities. Each watch features a case made of Swiss plant-based biopolymer derived from castor plants.
Blok HIGHLIGHTS
Time-telling made simple
Blok’s 33 collection blends thoughtful design wit practical features to teach children time keeping. The dial boasts explicit minute markings, while the bezel is structured into precise 5- to 30- minute sections for activity tracking. With luminous hands and a glowing bezel, these watches remain readable in any lighting condition.
A lasting companion for your child
The Blok 33 isn’t just a kids’ accessory – it’s a true timepiece, powered by a Swiss ETA quartz movement for exceptional accuracy. It comes with a run-thru buckle strap in a variety of colours crafted from Velcro with Danish woven fabric upper made from recycled polypropylene and an artificial leather lining sourced from Japan.
