Studio Underd0g is a very welcome perspective to a somewhat antiquated view of watch making. You can see this through their inaugural range of watches specifically the Desert Sky, Watermel0n, and Go0fy Panda. These watches are approached with fresh colours and a dash of humour, something we typically don't see in the world of watches. Studio Underd0g (yep, their name includes a zero) wants to approach things differently, this is the reason the brand has been catapulted in popularity within the watch collecting community.
